Pantone, the global colour authority, has lent its name to a unique new design hotel in the Belgian capital, Brussels.

The Pantone Hotel is a 59-room boutique hotel designed by Michel Penneman and Olivier Hannaert.

Occupying a white 1970s tower on a tree-lined square, the Pantone Hotel has been built on a clever use of contrast. A white canvas provides a clean space to showcase a palette of Pantone colours which pop throughout each guest floor, making for a many playful surprises.

Each of the hotel’s seven floors have been designated a different colour, from vivid to more subdued, allowing guests to select a room to match their mood and taste. The rooms are sparsely furnished and feature unique photography by esteemed Belgian photographer Victor Levy.

Floor-to-ceiling windows provide plenty of natural light, making the rooms appear bigger and brighter.

The hotel also features a rooftop terrace offering excellent views of the city and a lobby gift shop selling a range of Pantone merchandise, from coffee mugs to stepladders.

More info | The Pantone Hotel